Plana

Plana is a digital platform that connects interior designers with clients, simplifying the process of planning, collaboration, and execution. The identity was developed to reflect clarity, structure, and ease while still allowing space for creativity within the design process.

The concept is built around connection. A modular symbol combines two forms into a shared space, representing the relationship between designer and client. This visual idea extends across the system, creating a language based on overlap, balance, and interaction.

A restrained typographic approach ensures legibility and professionalism, while a soft but confident color palette introduces warmth into what is often perceived as a highly technical process. The graphic elements remain flexible, allowing the identity to adapt across digital interfaces, spatial applications, and branded materials.

The system is designed to function seamlessly across touchpoints, from platform UI to environmental graphics. It supports both clarity in communication and a sense of approachability, positioning Plana as a tool that makes design feel accessible, guided, and collaborative.